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Can Anyone Save Barbie - Mattel Sales Fall Again | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Brian Solomon Forbes Staff

Barbie turned 55 this year, and so far it hasn’t been a happy anniversary.

Mattel MAT -0.08% shares sank more than 6% in Thursday morning trading after the company released poor second quarter results. Mattel’s biggest brands all tanked: Barbie down 15%, Hot Wheels down 2%, and Fisher-Price down 17%.

http://www.forbes.com/sites/briansolomon/2014/07/17/can-anyone-save-barbie-mattel-sales-fall-again/
 

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